Cantabrians want warmer, healthier and more eco-friendly homes and are willing to spend a little extra to "future-proof" their properties, experts say.
Building firms and designers say people are splashing out on better insulation, double glazing and solar power technology to save money in the long term.
Architectural designer Bob Burnett, of Eversun Homes, said eco-friendly design was "becoming very topical in the rebuild".
His firm works to the Homestar scale, which measures a property's environmental performance out of ten stars.